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Six Steps to Hiring Awesome Employees

Six Steps to Hiring Awesome Employees

Ever experience the disappointment of having spent weeks training someone only to have them quit soon after?  Or, the frustration of customer complaints and negative reviews because of the shoddy work or poor manners of one of your employees? What about the fear and...

A Super Simple, Inexpensive Marketing Tool to Grow Your Dental Practice

A Super Simple, Inexpensive Marketing Tool to Grow Your Dental Practice

Why did you start your own dental practice? Whatever your answer is, I bet it wasn’t because you wanted to get into marketing. But, like it or not, marketing is essential to your business. An effective marketing campaign can help you build a self-supporting patient...

The Essentials of a Powerful Customer-Attracting Postcard Mailer

The Essentials of a Powerful Customer-Attracting Postcard Mailer

My weapon of choice for attracting new customers and growing my business is the direct mail postcard. I explain why in my post A Super-Simple, Inexpensive Marketing Tool To Grow Your Dental Practice. But as simple and effective as they are, there's a handful of key...

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