There is a marketing tool out there that gets overshadowed by digital ads and social media but is still incredibly powerful: the postcard mailer. These tangible, eye-catching pieces still hold their own in today’s digital world by creating connection and being...
Why did you start your own dental practice? Whatever your answer is, I bet it wasn’t because you wanted to get into marketing. But, like it or not, marketing is essential to your business. An effective marketing campaign can help you build a self-supporting patient...
My weapon of choice for attracting new customers and growing my business is the direct mail postcard. I explain why in my post A Super-Simple, Inexpensive Marketing Tool To Grow Your Dental Practice. But as simple and effective as they are, there’s a handful of...
