Like most business owners and entrepreneurs, you probably already have a website. But let me ask you this, does your website generate many leads? I’m going to guess, no. Because most websites act simply as a digital business card, providing just basic information...
If you’ve run your business for any length of time, you know that it isn’t always milk and honey. A steady flow of new customers can suddenly be reduced to an intermittent trickle. And your income plummets. A slowdown in business might give you more time to spend on...
Why did you start your own dental practice? Whatever your answer is, I bet it wasn’t because you wanted to get into marketing. But, like it or not, marketing is essential to your business. An effective marketing campaign can help you build a self-supporting patient...
My weapon of choice for attracting new customers and growing my business is the direct mail postcard. I explain why in my post A Super-Simple, Inexpensive Marketing Tool To Grow Your Dental Practice. But as simple and effective as they are, there’s a handful of...
I have to admit, that’s a bit of a gimmick headline. Because if you want to grow your business, you must spend time and/or money doing marketing. When I used to work as a software engineer we had this running joke with management whenever they asked way too much...
