When your sales team is out there meeting people, first impressions mean everything. And while digital tools are great, there’s something powerful about being able to hand someone a polished brochure, business card, or a simple info sheet. Print materials help tell your story, build trust, and keep you top of mind long after the conversation is over. Let’s dive into a few ways print can make your sales team’s job a whole lot easier—and help you win more customers along the way.
First Impressions Matter
Out in the field your sales team is the first contact for your business and that includes the sales material that they give out. The minute someone sees your brochure, business card, or flyer, they’re forming an opinion about you and your business. Well-made print pieces show you’re professional, without you even saying a word. A customer of mine opted for a thicker flyer, helping them stand out.
Making It Easy for People to Understand (and Remember) You
Sometimes explaining everything in a sales meeting is overwhelming—for both sides! Having something simple to hand out, like a product sheet or pricing guide, makes it easier for customers to follow along, and even pass the info to others later. These materials can also help the sales team explain products, ease customer worries and address any questions that come up.
Staying Top of Mind After the Meeting
Follow-up after the meeting is very important. But emails get buried and phone calls rely on the customer taking notes. Business cards and brochures sit on desks and get seen again and again. Print materials are little reminders of your conversation that keep working for you after you’ve left. Customers can refer to the materials when ready to contact you and pass them along as referrals.
Matching Print to the Sales Journey
Not every customer needs the same thing at every stage. Your sales team may need a variety of sales tools depending on where the customer is in their buyer’s journey. Think about it like this: Meeting for the first time? Hand them a general brochure. Digging into product or service details? Maybe a case study or comparison sheet. Ready to make the purchase? A printed quote or proposal helps them say yes.
Helping Your Sales Reps Look (and Feel) Ready
Having polished, ready-to-go packets makes your sales team’s life way easier. They don’t have to dig around for the right info or hope the Wi-Fi works—everything they need is right there. They don’t need to make emergency calls or emails to you with unanswered questions, quotes can be done right there at the meeting and the customers are left with all the important information, so they aren’t confused later or need to call the office to clarify.
Making Print and Digital Work Together
You don’t have to choose between print and digital. Add a QR code, a short link, or even a special landing page so people can keep learning online after they check out your flyer. This can also make it easier for the customer to show other people your services or products, so they do not have to explain it themselves.
A Few Quick Tips for Great Sales Print Materials
- Keep it clean and easy to read.
- Use quality paper—no flimsy flyers!
- Update things regularly so everything feels current.
- Ask your sales team what they wish they had—you might get some great ideas.
Print Helps Your Sales Team Win
Having the right print pieces makes your team look good, builds trust with customers, and keeps your brand in front of people longer.
Need help pulling together some fresh, polished print materials? I am your marketing partner.
