There is a marketing tool out there that gets overshadowed by digital ads and social media but is still incredibly powerful: the postcard mailer. These tangible, eye-catching pieces still hold their own in today’s digital world by creating connection and being targeted & personalized, cost-effective, and trackable.
Connection: In a sea of emails and digital ads bombarding your potential customers, a postcard mailer is like a breath of fresh air. When your customers hold that postcard in their hands it’s a chance for you to deliver a memorable piece of marketing, leave a lasting impression and set your company apart from the competition.
Targeted & Personalized: With carefully crafted designs and messaging you can tailor your postcards to resonate with a specific audience. Showcase your latest product, announce a promotion, or simply reinforce your brand. That personal touch goes a long way in boosting engagement and driving conversations.
Cost Effective and Trackable: Postcard mailers offer a cost-effective solution for businesses of all sizes. They are less expensive compared to more elaborate marketing campaigns but still pack an impactful punch. Plus, unlike other traditional marketing methods, you can track results of your postcard campaign. From response rates to coupon redemptions, you can see exactly how your postcards are performing and use that data to fine-tune your strategy for better results next time.
The Process: If designing yourself, find a mailer template to be sure you leave room for the postage and addressing. You can start with a designer who is familiar with mailers or find a place with all-in-one design, printing, and access to a mailing house. However you approach it, you need to have your mailing list as an Excel or CSV file. Turnaround time can vary based on print timeline but once it hits the post office the time to mailboxes depends on the postage you choose with First Class taking about 1-3 business days and Standard about 7-10 business days. The most common sizes of postcards are 4×6”, 5.5×8.5” and 6×11” but there are other sizes accepted by the post office.
So, what’s the takeaway? In today’s fast-paced, digital world, it’s easy to overlook the power of something as simple as a postcard. But the truth is, postcard mailers are still one of the most effective ways to make a memorable impression on your customers and drive real results for your business.
Help your Graphic Designer make the most of this timeless marketing tool. Have a conversation and create postcards that grab attention and get your customers excited about what you have to offer!
